Volkswagen and MLS kick off ‘The Road to MLS Cup’.

Volkswagen of America, in partnership with Major League Soccer, kicked off “The Road to MLS Cup”; a multi-market tour bringing the newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz, to the people. The three-state tour
will be driven by Volkswagen, whose Routans, Jetta TDI’s, Rabbits, and CC’s will serve as the official MLS Cup fleet bringing the trophy to the fans. “The Road to MLS Cup” culminates in Los Angeles at the MLS Cup championship game on
November 23.

“Volkswagen is excited about this phase of the partnership with Major League Soccer, which brings the MLS Cup championship trophy to soccer fans across the country,” said Tim Ellis, Vice President of Marketing for Volkswagen of America, Inc. “We see great synergies between our brand and the soccer fan base here in the U.S. Working with MLS on the ‘Road to MLS Cup’ allows Volkswagen to further its commitment to the sport of soccer beyond our affiliation with DC United while making a meaningful connection with our family: Hispanics and sports enthusiast customers.”

Major League Soccer recently unveiled its newly redesigned MLS Cup trophy, named for soccer visionary Philip F. Anschutz. The trophy reflects the traditions of the game, while providing a dynamic and forward-looking design. Since 1996, the MLS Cup championship trophy has been presented as a symbol of the highest achievement in North America’s top-flight professional soccer league.

The Philip F. Anschutz Trophy will be presented at this year’s MLS Cup on Sunday, November 23 at The Home Depot Center in Carson, Calif. at 3:30 p.m. ET. The game will be televised live on ABC, TeleFutura and CBC.

“Phil Anschutz has transformed the face of soccer in America,” said MLS Commissioner Don Garber. “Through his commitment and support, Major League Soccer has become an important part of the American sports landscape and an emerging player in the global soccer scene. Phil’s vision and deep love of the game have helped establish a vibrant ‘Soccer Nation’ in America. We are honored to name the MLS championship trophy the Philip F. Anschutz Trophy.”