Miller Lite returns to CONCACAF Gold Cup Tournament.
October 13, 2008
Miller Lite will once again be the exclusive worldwide beer sponsor of the 2009 CONCACAF Gold Cup tournament.
The sponsorship is a renewal of the brand’s ongoing partnership with CONCACAF (Confederation of North, Central American and Caribbean Association Football) and affirms Miller Lite’s continued focus on connecting with Hispanic consumers through their passion for soccer. This sponsorship comes on the heels of the brand’s sponsorship of the 2008 CONCACAF Champions League(TM) and the 2007 Gold Cup.
“Miller Lite’s alliance with CONCACAF is one of our most critical partnerships,” said Al Patel, vice president of multicultural marketing at MillerCoors. “The Gold Cup allows us to further connect with one of Miller Lite’s most important audiences, legal-drinking-age Hispanic consumers. We witnessed their enthusiasm during the 2005 and 2007 Gold Cup games and look forward to interacting with those passionate fans again in 2009.”
“We are proud to have Miller Lite as our exclusive beer sponsor once again for the CONCACAF Gold Cup,” said Chuck Blazer, CONCACAF general secretary. “Miller Lite played an important part in the enormous success of
the 2007 CONCACAF Gold Cup and we look forward to the brand’s involvement helping make the 2009 tournament even better.”
