Coca-Cola partners with Soccer Superstar Francisco Guillermo ‘Memo’ Ochoa.

Coca-Cola North America (CCNA)announced a high-profile partnership with Mexican superstar and goalkeeper Francisco Guillermo “Memo” Ochoa. Memo will become an official Coca-Cola spokesperson and will participate in various marketing and public relations initiatives including customer appearances, autograph signings and meet and greets with passionate soccer fans around the U.S. The announcement was made in Phoenix, where Memo and the Mexican National Team (MNT) are preparing to take on Ecuador in a friendly match on November 12 at Chase Field.

“We’re proud to partner with a tremendous athlete like Memo, who inspires fans to dream big and live positively,” said Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America. “As an official sponsor of the MNT, Coca-Cola continues to enhance its initiatives to bring the excitement of soccer to Hispanic communities throughout the U.S.”

“It’s an honor to work with Coca-Cola and have the chance to interact with soccer fans in their own communities,” said Memo. “I’m excited to team up with a company that’s so committed to supporting Latino athletes and the sport I love.”