‘We’ are changing the mainstream – Are Brands Ready to Engage Multicultural Consumers?
October 10, 2008
As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, ‘We’ are finally part of `We the People’.
And we, communications and marketing people, have quite the road ahead of us. I was so overwhelmed, proud, exonerated and excited while I watched the English-language, “mainstream” news coverage on Election night. From ABC News top political correspondents Cokie Roberts and George Stephanopoulos to CNN’s Soledad O’Brien and others, the talk, buzz, clamor was all about Hispanics and their overarching impact on not only this nation’s political landscape, but how we view issues in general. I mean, Cokie Roberts focused on the Hispanic vote and referred to Hispanics as “an emerging majority” LIVE on a number of occasions. For her part, Soledad O’Brien on CNN quoted directly from the Census Update announcement that was broadly reported in mid August saying “all Americans will be minorities in a few decades.”
Published by Cristy Clavijo-Kish – PR Newswire.
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