Terra launches EZTargetMedia for the USA and LatAM.

Terra has launched EZTargetMedia, its new business line in the region and in USA with network of alliances with media companies that offers advertisers, publishers and end users a experience in the consumption of online publicity – from the Hispanic market in the USA to Latin America, with a reach of approximately 30 million users, according to data from comScore.

EZTargetMedia will allow Terra to promote its own brands and leverage its expertise in online publicity in the Hispanic US and Latin America to support publishers and advertisers. The launch of the new business line is marked by an alliance with Spanish media group Prisa, allowing Terra to negotiate exclusively in the USA and Latin America the Internet traffic of the group’s assets, including the online version of the El País newspaper.

“EZTargetMedia offers Terra the possibility of expanding its reach in the Latin segment of the USA and all of Latin America by delivering relevant publicity to users and ensuring effective results to advertisers”, said Riza Soares, director of Ad Network for Terra Latin America and USA.

Terra’s Ad Network will allow grouping the online audience per target in the region, offering publishers the possibility of consolidating their traffic through continuous promotion of their brands for audiences that have not been captured yet. For this purpose, Terra features regional and local teams trained to offer strategic consulting in online and Internet publicity, assigned to offices in seven countries.