Politics Unusual: Media and the making of a President.
October 5, 2008
Not since the Kennedy-Nixon debates has media played such an important role in a presidential election. The Internet, the new kid on the political media block, is proving highly influential in everything from fundraising to myth busting. To track the interplay of candidate web buzz, political advertising, pundit programming, entertainment parodies, convention and debate coverage requires an integrated, multi-media view. By: John Burbank, Chief Marketing Officer, The Nielsen Company
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