Nielsen Study: Corporate Ethics and Fair Trading.

What role do consumers globally see corporations playing in addressing social and environmental issues and how can marketers best tap into consumers’ growing social and environmental consciousness?

While the debate around the roles and responsibilities of business in society has raged for over 100 years, it is only in the last two decades that Corporate Social Responsibility (CSR)1, as it is now known, has gained widespread attention from both businesses and consumers. CSR’s growing popularity has been in large part due to the campaigns waged by nongovernment organizations (NGOs) in the early 90’s to educate consumers about the negative impact globalization can have on markets with less stringent labor and environmental laws. The resulting consumer boycotts of companies and brands perceived to have profited at the expense of the societies in which they operate, has made corporate executives stand up and listen.

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