NASCAR Hispanic fan report.

NASCAR is one of the top five sports in the U.S., and Hispanics are America’s fastest growing demographic. Knowledge Networks and leading independent sports marketing agency rEvolution will release the first nationally representative, in-depth, syndicated study of Latinos’ feelings about NASCAR.

NASCAR itself is one of the charter subscribers to this unprecedented study, which addresses key questions such as:

* What draws in Hispanic fans? What are the barriers to fandom among Hispanics? What are the sport’s main competitors within this population?
* How do Hispanic NASCAR fans compare to other NASCAR fans in how they engage with the sport?
* Which sponsors have generated the most awareness among Hispanic NASCAR fans? How does this compare to other NASCAR fans?
* NASCAR is known for having the most “sponsor-friendly” fans – does this carry through to Hispanic NASCAR fans?

“This report will reveal many opportunities for overcoming barriers to growing the Hispanic fan-base and increasing the passion for NASCAR among Latinos who are already fans,” said John Rowady, President of rEvolution. “The rEvolution/KN alliance provides an excellent combination of research precision and consultative understanding of the sport and its sponsorships.”