Telemundo completes Sin Senos No Hay Paraíso tour.

Telemundo Communications Group announced that Club de Noveleras, the network’s official novela fan club, completed a nationwide tour to promote the immensely popular novela “Sin Senos No Hay Paraíso.” The tour began in New York on October 11, 2008 and concluded in Phoenix on October 26, 2008. The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo.

The tour continued the development of the Club de Noveleras brand into a nationwide initiative while promoting “Sin Senos No Hay Paraíso” and generating advanced buzz for the upcoming “Rostro de Analia.” The grass-roots marketing initiative provided extensive opportunities to participating markets, including the ability to cross-promote the Club de Noveleras initiative online and on-air, the chance to maximize partnerships and local radio and print media, and the potential to establish a personal connection with local communities.

“Telemundo offers an experience that our competitors cannot mirror,” said Hernández. “Whether through grass-roots marketing efforts or programming, we offer our sponsors unique opportunities to engage with consumers who demonstrate brand loyalty and who trust that Telemundo understands their needs as both viewers and consumers.”

Each event was hosted by local or national Telemundo talent or local radio personalities, and the stars of “Sin Senos No Hay Paraíso” made special guest appearances throughout the tour. Cast members involved in the tour include Carmen Villalobos, María Fernanda Yépes, Juan Diego Sánchez, Fabián Ríos and Aylin Mujica. The events featured autograph sessions, Q&A discussions, photo opportunities with the guest stars, raffle and prize give-aways, a telenovela goodie bag and sizzle reels promoting “Sin Senos No Hay Paraíso.” Telemundo also incorporated a research component into the events in Los Angeles, collecting questionnaires from attendees to learn more about their viewing habits, content preferences, consumption trends and feedback on the screened material.

Sponsorship opportunities included prominent logo placement in all on-air and off-air materials, including promotional spots, event invitations and posters, among others.

The tour was sponsored in Miami by El Dorado Furniture. In Los Angeles, sponsors included the retail store FAMSA, Ford, La Pizza Loca, Nopalina, Hollywood Presbyterian Medical Center and CareMore. Sponsors of the tour in Chicago included Wheels of Chicago, Security Insurance and Direct TV. The tour traveled to New York, Chicago, Los Angeles, Miami, San Jose and Phoenix.