Karen Treydte joins Casanova Pendrill.

Casanova Pendrill has named industry veteran Karen Treydte as Media Planning Director. She brings to the role over twenty-five years of experience in media planning and buying, both in Hispanic and General market advertising.

Ms. Treydte joins the agency from Conill Advertising where she led media operations as Executive Media Director. In her role as Media Planning Director at Casanova Pendrill, she will oversee media strategy and planning for all clients including broadcast, print, digital and emerging media.

“Karen brings a great depth and wealth of experience, and rounds out our very solid planning department. We are very happy to have Karen join our team, and she is already impacting our clients’ businesses,” said Ingrid Otero-Smart, President/CEO of Casanova Pendrill. “Our goal is to continue to provide our clients with innovative media solutions and out-of-the box thinking. Media is a center for creative excellence in our agency, and Karen will be an integral part of this.”

“I’m thrilled to be joining Casanova Pendrill. I greatly respect the pioneering spirit of the company and their practice of collaborative idea generation. I’m looking forward to working with the agency team and our clients to develop innovative media solutions which continue to build their businesses,” said Ms. Treydte.

Previously Ms. Treydte has worked at agencies such as JWT, Foote, Cone & Belding, Noble & Asociados, and cruz/kravetz:Ideas. She is recognized in the industry, having won top industry awards, including the “2007 Best Media Plan of the Year” by the Association of Hispanic Advertising Agencies.