Brand Obama or Brand McCain?
September 14, 2008
The sum total of images, words, style, body language, tone of voice, gestures, strengths, and weaknesses will be what people will buy, or not, when deciding on the Obama and McCain brand for the White House.
By Patt Cottingham
To view report CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/443_Presidential_Brands_final_web.pdf>
