vrtccom & Moroch forms a strategic alliance for Mexicana Airlines.

vrtccom and Moroch has been assigned Mexicana Airlines media account for North America and Canada.

vrtccom a Hispanic Agency with 3 years of experience in the Hispanic market announces their alliance with Moroch, an independent advertising agency located in Dallas, TX. vrtccom for two years only managed Mexicana Airlines strategic planning and creative. vrtccom’s new alliance with Moroch will add the media portion of the account to their profile.

Mexicana Airlines allocated an annual media budget of $7 million to vrtccom and Moroch to develop communication strategies targeting General Market and Hispanics in the United States and Canada.

Octavio Orozco, vrtccom’s General Manager comments, “Adding the media portion of Mexicana Airlines to our portfolio represents an exciting challenge for vrtccom. The media facet of the account is an integral part of Mexicana’s strategy and creativity. We believe this joint venture will help develop strategies that will differentiate Mexicana in the market. With our tagline ‘Nobody knows Mexico like Mexicana’, we are not only seeking to make an impact in the Hispanic market, but General Market as well. vrtccom has a simple work philosophy that entails making things Simple & Personnel for each of our clients. This philosophy is premised on the idea of customized service, accompanied with market research that allows Mexicana Airlines to respond quickly to a changing market.”