Simon El Hage joins Draftfcb Chicago as Multicultural Marketing Director.

Draftfcb Chicago announced that it has further strengthened its leadership team with the hiring of Simon El Hage as senior vice president, group management director, multicultural marketing. El Hage, who officially joins the agency on October 13, will be responsible for leading and strategically building the agency’s multicultural capabilities and client offering. He will report to Chicago Managing Director Karen Sauder.

For the past nine years, he has served as the Director of Strategic Marketing and Client Services for Lopez Negrete Communications in Houston. Previously, he spent eight years as President and Director of Account Services, for Acento, Inc. in San Antonio.

“We are delighted, and extremely fortunate, to welcome Simon to our leadership team,” said Sauder. “His deep expertise and personal passion for creativity will have an immense impact as we collectively advance the agency’s multicultural capabilities.”

“I am thrilled that my career has led me to this new role at Draftfcb, joining a team with exceptional creative energy,” said El Hage. “I believe in the Draftfcb business model, and look forward to working with leaders throughout the agency to seamlessly integrate the multicultural component. Through market knowledge and consumer insights we will identify commonalities across cultures, and in doing so, enrich and empower the creative output for our clients.”