Hispanic Public Relations Association honors Hispanic Industry’s Best.

The Hispanic Public Relations Association (HPRA), a non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated its annual PRemio Awards & Scholarship Dinner on Thursday, October 2, at The California Club in downtown Los Angeles. The theme for the evening was “Culturas Inspiring Change,” in honor of the rich and diverse cultures that strengthen our foundation and inspire change in our communities.

During the event, HPRA recognized the following outstanding Hispanic communications professionals: Oralia Michel from OMAGEN, Inc. with the Public Relations Award; Agustin Garza from the Los Angeles Times with the Journalism Award; Cesar Millan from the “Dog Whisperer” with the Arts & Entertainment Award and Macy’s West with the Corporation of the Year Award.

“PRemios celebrates the advancement of the public relations field, helps build future talent and honors Hispanic professionals who have exhibited excellence in their respective practices,” said Ivette Zurita, HPRA president.

This year, HPRA set a new standard in communication excellence by honoring the very best in Hispanic public relations campaigns during the PRemios ceremony. The first-ever, HPRA “Hispanic Public Relations Campaign Award” was given in the following categories:

Technology Campaign — Agency: Edelman Multicultural, Client: Zune

Sports Campaign — Agency: Taylor Primero, Client: MasterCard/Bank of America Major League Baseball Card

Non-Profit Campaign — Agency: VPE Public Relations, Client: Ronald McDonald’s House Charities/HACER Scholarship Program

Health and /or Beauty Campaign — Agency: Paine PR, Client: Old Spice

Food and Beverage Campaign — Agency: Ketchum, Client: Beam Global-Casa Sauza