Webinar: Honey, We Acculturated the Kids: Influence of Household Composition on Buying Behavior.
September 2, 2008
In this session we will take a close look at the make up of the Hispanic household in America, how it differs from the general market and how it has changed over time. We will seek to understand how key variables that are commonly used to measure acculturation, language use, time in country, birthplace, etc. actually impact purchasing behavior.
Wednesday, November 5, 2008
12:00 PM ET
Price: Free
Presented by Doug Anderson, EVP Research & Development, The Nielsen Company & Michelle Zweig, VP Product Leadership, The Nielsen Company
To register CLICK on link:
http://www.bostonconferencing.com/nielsen/free/registration>
