MillerCoors review called.
September 1, 2008
The review for MillerCoors to consolidate its media roster has been called.
The entire MillerCoors account is about $400 million. All so-called legacy agencies which include Publicis Groupe’s Starcom and Tapestry along with Coors’ media agencies Interpublic Group of Cos.’ Initiative, DraftFCB, Bromley and Kinetic have been invited to the pitch.
A consolidation of mainstream and Hispanic media buying is expected, as economies of scale are continued to be pursued.
