Yakult’s ad campaign hits the U.S. Market.

Yakult U.S.A. Inc. announces the launch of a new TV advertising campaign for its signature probiotic product Yakult and introduces its new tagline “Change begins small.”

The campaign consists of four 15-second ad spots that combine complex computer graphic images with live action footage. Created by the Los Angeles-based ad agency Ys and Partners, Inc., each commercial has a unique message that is clear and easy for audiences to digest and is supported by entertaining CG effects. The campaign plays up Yakult’s distinctive bottle shape and small size, which are its defining features. “Defenses,” “Balance,” “Longevity,” and “Strength in Numbers” spots will run simultaneously in California and Nevada, while a similar campaign will air in the Hispanic market.