Senator Obama requests delay of PPM roll-out.
August 30, 2008
Presidential candidate Barack Obama has joined the long list of political forces asking Arbitron to delay the roll-out & commercialization in the next couple of weeks of the PPM in multiple markets.
The letter to Arbitron president/CEO Steve Morris expresses concerns over the need to “accurately reflect the behavior of all consumers, including minorities” and the need for Arbitron to adhere to the voluntary code of of conduct that the MRC requires of discouraging companies like Arbitron to use an un-accredited methodology.
To view letter CLICK on link below (Adobe Acrobat Reader required):
https://hispanicad.combanners2/downloads/PPMBarack.pdf>
