Sensis developed U.S. Army digital campaign wins gold at MIXX awards.

Multicultural interactive advertising agency Sensis was recognized Tuesday at the fourth annual MIXX Awards. Los Angeles-based Sensis walked away with the gold award in the multicultural category for its Leaders Among Us U.S. Army digital campaign. The MIXX Awards is the only honor devoted exclusively to interactive advertising and presents its awards based on strategy, creativity, execution and results.

“The MIXX Awards represent the best of the best in the interactive advertising industry. As a person that preaches the importance of using digital means to reach the Hispanic population it is truly an honor to see Sensis‚ work showcased and honored by a prestigious panel,” Sensis CEO Jose Villa said. “With the results we achieved on this campaign, I hope other companies will see the value in taking a culturally relevant, digital approach to multicultural marketing. The Hispanic population is online and its power in the marketplace cannot be ignored.”