Baskin-Robbins names Carlos Nunez Head of U.S. Hispanic Marketing.

Baskin-Robbins announced the appointment of Carlos Nunez as head of the company’s U.S. Hispanic Marketing effort, a newly expanded role. Nunez is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, Brand Marketing Officer for Baskin-Robbins Worldwide.

“Baskin-Robbins is the world’s leading ice cream shop with operations in more than 30 countries,” Colwell said. “In his expanded role, Carlos Nunez will be able to combine his broad expertise and our international experience to strengthen our marketing initiatives toward the fast growing and highly influential Hispanic population in the United States.”

Nunez said of his new responsibility, “Being both a US citizen and a Hispanic immigrant myself, I am in awe of the incredible variety of cultures that have assimilated thoroughly into one beautiful melting pot that is America. Since Baskin-Robbins is ‘America’s favorite neighborhood ice cream shop,’ it means a lot to me to have this new assignment where I will have the opportunity to grow the brand in the country where it was founded and where its roots were established.”

Prior to joining Baskin-Robbins in January 2008, Nunez worked for the Burger King Corporation, where he was Director of Marketing for the Latin America/Caribbean Region.

Before his tenure with Burger King, Nunez served in a number of leadership marketing positions at The Holland, Inc./Burgerville, YUM Brands/Tricon Global Restaurants, PepsiCo. Restaurants International, PepsiCo. Inc., and Procter & Gamble.