Sensis expands search marketing capabilities.

Interactive advertising agency Sensis is expanding its search engine marketing (SEM) and creative capabilities with the recent hiring of Rob Kallick as SEM coordinator and Javier San Miguel as associate creative director. Kallick joins San Miguel as the latest Sensis hires helping the agency capitalize on its clients‚ ever-growing needs for more robust interactive marketing solutions.

“We are always looking for niches to fill. Ultimately that is how Sensis was born. We saw a need to fill a niche for interactive multicultural advertising and we have succeeded in doing that,” Sensis CEO Jose Villa said. “With Rob and Javier we are furthering that idea. SEM has become an increasingly valuable part of our business and with the success of our online media and Web development capabilities we needed to boost our staff. Rob and Javier come in with extensive journalism experience, and their expertise and writing abilities will allow us to continue developing successful marketing campaigns and building search engine-optimized Web sites for our clients.”