Lápiz new Digital Department

Lápiz Hispanic Marketing is introducing a new digital department within the agency to be led by Hector Gonzalez, creative resource manager at Lápiz. This new department is designed specifically to enhance digital creative services for all Lápiz clients.

“This is an exciting step for Lápiz,” said Hector. “We are taking the necessary steps to ensure our clients receive the best results by evaluating how the digital world is affecting the behaviors and tendencies of the Hispanic market. I’m thrilled to lead this new venture and look forward to developing this department.”

“The digital space is an exciting area of development for the Hispanic market,” said Dolores Kunda President/CEO of Lápiz. “We look forward to Hector’s leadership in this important segment.”