Pagan-Ortiz joins accentmarketing.

accentmarketing announced that Jose Pagan-Ortiz has joined the agency as Senior Vice President, Group Account Director.

Pagan-Ortiz will be leading the Chevrolet Brand and Retail account team with his 20 years of advertising, brand, sales and marketing experience. His career has focused on automotive Hispanic/Multicultural marketing. He comes from Global Hue, where he oversaw the multicultural efforts for the Dodge brand.

Prior to joining Global Hue, Pagan-Ortiz spent 11 years at Ford Motor Company, where he was a Brand and Marketing Manager and also gained valuable Field, Dealer and International experience.

Pagan-Ortiz will be based in accentmarketing’s Detroit office and will report directly to Lisette Hoyo, EVP Director of Client Services and partner at accentmarketing. 

“We are truly excited to be bringing Jose on board, and are confident that his strong track record, marketplace know-how and passion for the Hispanic automotive business will be a huge asset to the accentmarketing team.” said Lisette Hoyo, EVP Director of Client Services and partner at accentmarketing.