Would You Like Service with That?

The whitepaper discusses the relevance of Service Design as a critical discipline within the Experience Economy. Using Karo’s work with Open Road Auto Group as an example, the authors deconstruct the customer experience and demonstrate how businesses can thoughtfully apply service design to better align the promise of the experience with the needs of the consumer.

To view report CLICK on link below (Adobe Acrobat Reader required):
http://www.brandchannel.com/images/papers/439_Karo%20Brand%20Summer%20Series%202008_Would%20you%20like%20service%20with%20that.pdf>