JCPenney celebrates Hispanic traditions through the eyes of their Associates.

J. C. Penney Company, Inc. launched “SOMOS JCPenney” for the third consecutive year, a program created exclusively with People en Español magazine that supports the Company’s Hispanic Heritage month initiatives by recognizing and celebrating the Company’s family: JCPenney Associates.

To participate in this year’s “SOMOS JCPenney”, a company-wide essay contest was held within the United States and Puerto Rico in which Associates shared the importance of family traditions and how these traditions reflect their Hispanic heritage. Four lucky JCPenney Associates and their families were treated to a VIP experience which included a trip to New York City to model in a photo-shoot wearing JCPenney signature brands and accessories. The “SOMOS JCPenney” special advertising insert is featured in the October 2008 issue of People en Español.