State Farm deserves un aplauso.

I’ve often said that there are really only a handful of companies that truly get multicultural marketing, and State Farm is one of them. It is not surprising that these few companies also happen to be great marketers. State Farm is not a client but I’ve been one of their customers for nearly 15 years, and their response to the LPGA’s requirement that their tour members possess “effective communication in English” deserves a toast with the finest Tequila. But then again, we shouldn’t be surprised with State Farm when they said they were “flabbergasted” with the LPGA’s announcement. State Farm gets it.

By Manny Gonzalez -abece

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