V-me boast upfront success.

V-me’s packages have brought more than 25 new national advertisers to the network’s first upfront.

Mega brands such as Procter & Gamble, Allstate, Walgreens and Kellogg’s are among the new companies joining existing advertisers AT&T, Cannon and BP.

“V-me’s appeal for both Spanish dominant and bilingual audiences with higher disposable incomes is additive for our advertisers,” said Frank Donaldson, SVP and Director of Sales. “Our ability to offer entitlements, sponsorships, integrations and short-form programming allows us to be flexible and responsive to advertisers with truly integrated offerings.”

According to Donaldson, “advertisers are acknowledging V-me as a unique alternative to that of Univision, Telemundo and national cable.”

“Our clients have been asking for new, fresh alternatives”, said Terri McKinzie, Media Director of Tapestry. “V-me is bringing viewers choices in Spanish that appeal to their aspirations and their desire to be entertained with genres of programming that until now have only been available in English.”

Each of V-me’s programming genres and dayparts — news and current affairs, music, movies & miniseries, kids, lifestyle, nature & technology, and sports — attracted advertiser attention. “Advertiser response to V-me’s programming line-up was generally “Wow, you really offer some different programming, and you seem to have something for every member of the family,’” added Donaldson