Làpiz lands Mazola Cooking Oil.

ACH Food Companies has awarded its Mazola Cooking Oil business to Lápiz with media expertise provided by sister agency Tapestry after an open pitch that included four other Hispanic agencies.

“What’s most exciting is that we’ll be able to take a brand that already has a special place in the hearts of Latinos and lead its communication efforts here in the United States,” said Dolores Kunda, Lápiz CEO.

Currently, a large part of Mazola’s U.S. communication is targeted to Hispanics of which Lápiz will assume responsibility.

“We are excited to partner w/ Lápiz & Tapestry and look forward to the experience and creativity that they will bring to our business,” said Tara Aylmer, Brand Manager on Mazola.

The Lápiz/Tapestry team will commence working on the business immediately in preparation for a Q1 launch.