MTV Tr3s and Calle 13 partner to unveil ‘Los de Atras Vienen Conmigo’.

MTV Tr3s and CALLE 13 are teaming to give fans a triple dose of exclusive and first-ever experiences in anticipation of the duo’s new album, “Los de Atras Vienen Conmigo” (‘The Ones Left Behind Are Coming With Me’), set to drop on October 7th.

Declared “the most musically adventurous group in Latin hip-hop, maybe in hip-hop, period” by The Los Angeles Times, Calle 13 will perform at the first MTV Tr3s Pre-VMA Party on September 4th in Hollywood — marking the first-ever performance by a Latin act at a Video Music Awards event. Party guests, who will include fans, music executives and celebrities, will be treated to the live performance premiere of songs from “Los de Atras Vienen Conmigo.” This event signals the channel’s commitment to both established
and emerging Latino talent. Fans across the country can catch all the action when MTV Tr3s streams the party performances on September 5th on MTV.com http://www.mtv.com/ontv/vma/2008/video.jhtml. Portions of the performances will also appear on MTV Tr3s and Los Angeles affiliate KBEH-Channel 63 on the night of the MTV Video Music Awards on September 7th at 9PM SHARP (ET/PT).

Following the MTV Video Music Awards pre-party performance, Calle 13 will be featured in the channel’s award winning “Artist Speaking Tr3s” campaign starting September 15th. The campaign is a creative collaboration between the channel and Calle 13 and will take advantage of the creativity and unique sensibilities the duo always bring to their work, while also showing off the irreverent side of their personalities. Calle 13’s “Artist Speaking Tr3s” features vignettes that challenge perceptions and stereotypes. Fans get to watch as the circumstances of four ordinary Latinos are transformed, destroyed and/or changed, and will also have the opportunity to see exclusive performances. The campaign will also include exclusive specials such as “Qui and Ey,” where fans get to have their questions answered directly by Calle 13, and “Tr3s or False,” an interactive special.

MTV Tr3s will launch its TR3SPASS CONCERT SERIES with Calle 13 as the headlining artist and Kinky as the opening act. The TR3SPASS CONCERT SERIES is the most important expression to date of the channel’s commitment to deepen the connection its viewers have to their favorite artists.