Fox International Channels unveils Biensimple.com.
July 25, 2008
Fox International Channels (FIC) announced the launch of Biensimple.com, an innovative wiki-based community devoted to providing simple solutions for everyday problems. The new Biensimple.com is the first of a series of informative web-based destinations catering to the Spanish speaking audience to be launched by FIC.
“Biensimple.com was born out of the idea of taking valuable advice and knowledge from a collective group of individuals and sharing it for the greater good of the community,” said Hector Costa, SVP and Managing Director, .FOX Networks Americas. “Bien Simple’s content has a natural affinity with US Hispanics’ inclination towards finding their own solutions to everyday problems. This in turn creates the perfect environment where advertisers can reach the rapidly growing online US Hispanic audience, leveraging .FOX Network’s proven track record with Brandformance and on-line video.”