Selecciones gets a much needed facelift.
July 19, 2008
Selecciones unveiled a new look with the September issue, which goes on sale August 19. The redesign is accompanied by a new tagline: “Comparta lo Bueno de la Vida” (“Share the best of life”), which encapsulates the essence of Selecciones.
“We are excited about all of the changes,” said Genevieve Marlin-Fernandez, Editor-in-Chief, Selecciones. “Our readers will now find even more in Selecciones to help them navigate life and make it better — for themselves, their families and their communities.”
“The new Selecciones offers many more opportunities for advertisers to connect with our audience on a variety of platforms,” said Elaine Alimonti, Publisher, Selecciones. “From sponsorship of new features and columns to experiential marketing through events, we bring the Hispanic market to advertisers like nobody else can. Our redesign also corresponds to the changes that have taken place this year at Reader’s Digest, including our adoption of ‘Comparta lo Bueno de la Vida.’ Our new tagline aligns perfectly with the Reader’s Digest ‘Life Well Shared’ platform and the community-focused, positive mentality it represents.”