Bernardo Public Relations launches in Irvine.

Sandra A. Bernardo, APR, announced the launch of her agency Bernardo Public Relations (BPR), a firm that offers multicultural savvy and integrated services that reflect the country’s evolving national landscape.

“Communications professionals who are well-rounded and multi-lingual are what most companies covet rather than employing those with niche experience and limited ethnic insight,” said Bernardo. “Today, in most major markets the ‘multicultural’ market is that city’s ‘general’ market making up a majority of the population. My agency will offer clients vision and versatility with experienced, senior professionals who have ethnic and mainstream capabilities as well as provide a range of services from sophisticated campaigns to nuts and bolts grassroots outreach — in English, Spanish and other languages.”

Bernardo adds, “With the continuing evolution of new media technologies and emerging populations such as the Arab-American community,” the communications industry and our audiences are changing every day. It is very important for organizations to have an attentive, intelligent agency that can create integrated campaigns and reach multiple audiences without the challenge of separate efforts or various agencies.”