Hispanic Media Spending.
July 5, 2008
Online far behind in the media mix
Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
As with ad spending overall in the US, TV dominates US Hispanic advertising spending. Advertisers spent $2.5 billion on TV ads targeting Hispanics last year, accounting for more than six out of 10 Hispanic ad dollars spent.
The roughly 5% of US Hispanic ad spending that goes to the Web is even smaller than online’s portion of overall US ad spending, which reached 7.4% in 2007.
Hispanic consumers are an increasingly attractive target for advertisers. US Hispanics are predicted to spend $1.2 trillion in 2012, according to the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business.
For more information at http://www.emarketer.com
