Lanza Group, LLC marks 5th Anniversary!

Lanza Group, LLC is celebrating its 5th year in business as a Hispanic marketing, public relations and events firm in Atlanta. As the Hispanic market in Georgia continues to grow, Lanza Group stands at the forefront of properly communicating marketers’ messages to Latinos in Georgia and beyond.

Fiesta Atlanta, Atlanta’s trademark Cinco de Mayo event hosted by Lanza Group, is scheduled to take place on Sunday, May 3rd, 2009 at Centennial Olympic Park. This year’s event was hugely successful with an increase in attendance from 2008 up to over 45,000 people. Growth plans for Fiesta Atlanta 2009 include the addition of a 5K run/walk as well as a full slate of market wide consumer events planned for the entire week leading up to Fiesta Atlanta 2009.

For the balance of 2008 Lanza Group is focused on diversifying and adding to their portfolio of professionally managed Latino events. The inaugural Fiesta Georgia, a Hispanic Heritage Month kick-off celebration will take place on Sunday, September 7th in the Duluth Town Green Park. Fiesta Georgia will offer a wide range of musical acts, entertainment, food, and arts and crafts vendors.

Ralph E. Herrera, President of Lanza Group added, “The Lanza Group team is extremely grateful to our clients, sponsors, and vendors for all of their assistance in helping us reach our 5th year milestone, we are looking forward to continuing to provide the best in Hispanic market marketing guidance and to expanding our portfolio of offerings in the second half of 2008 and in 2009.”