MTV Tr3s receives Imagen nominations.
June 28, 2008
MTV Tr3s programming and on-air advertising has received eight Imagen Foundation Awards for positive portrayals of young Latinos. The 23rd Annual Imagen Awards take place Thursday, August 21 at the Beverly Hilton Hotel in Beverly Hills.
Nominated in the Best Variety or Reality Show category is “Mi TRL Awards,” an annual awards show that recognizes and honors the people and music that make “Mi TRL” the “must watch” show for U.S. Latinos and sends winners home with a shiny “Gallo” (rooster) trophy. The nominated show was packed with some of today’s hottest artists, such as RBD, Wisin y Yandel, Will Smith, Jessica Alba, Menudo, Snoop Dogg, Chris Brown, and Jaslene Gonzalez and Zuleyka Rivera performing, accepting and presenting awards, along with a surprise appearance by Diddy who opened the show to the delight of the fans who attended the awards show.
“Beyond Borders: An MTV Tr3s Immigration Forum,” a network special that gave voice to Latino youth who were ready to go beyond the politics and rhetoric of the immigration debate, was nominated for Best National Informational Programming. The historic, first-ever of its kind on network TV event, brought together artists such as Ana Ortiz, Calle 13’s Residente and
Malverde; young people from Cal State L.A; and U.S. Congressman Xavier Becerra to explore solutions to the immigration crisis and discuss its impact on their families, education and everyday lives. It was hosted by journalist Gustavo Arellano.
MTV Tr3s’ multiplatform music discovery initiative, “Descubre & Download” earned two nominations in the Best On Advertising category for projects with newcomer Colby O’Donis and West-coast rapper Malverde.
Also earning nominations in Best On-Air Advertising were three MTV Tr3´s “Tu Pride” entries, “Sylvestre,” “Elan,” and “Ruben.” “Tu Pride” is a series of mini-documentaries about young Latinos growing up today with a mix of cultural influences.
“The entire MTV Tr3s familia is dedicated to the positive and uplifting portrayal of the U.S. Latino experience and we are humbled to be recognized with these nominations by the Imagen Foundation,” said Lucia Ballas-Traynor, Senior Vice President and General Manager, MTV Tr3s .