Nobox creates Toyota Puerto Rico ‘The Incredible Gas Saving Machine’ website.

Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.

Nobox’s solution for Toyota: “The Incredible Gas Saving Machine”. The Spanish-language website http://www.LaIncreibleMaquinadeAhorrarGasolina.com, launched last week, reinforces Toyota’s commitment to addressing the needs of those clients struggling to navigate the current economic volatility. The website, which also seeks to develop greater environmental awareness, is an ingenious approach to helping consumers gain a better understanding of the many myths associated with gasoline consumption.

According to Maribel Bengoa, marketing manager for Toyota of Puerto Rico, “The website offers us a unique opportunity to connect with our consumers, in a fun and engaging way, to empower them with vital information about smart gasoline consumption in today’s economy. Nobox’s novel approach will provide our customers with much needed clarification regarding numerous doubts and concerns commonly associated with this topic as well as allow them to compare fuel consumption on Toyota’s models with those of our competitors”.

“Our creative team has enjoyed journeying back in time to develop a 19th century-themed website where users take part in helping our tinkering inventor fix his great gas saving machine”, noted Nobox President Jayson Fittipaldi. “In playing the game, Toyota’s clients embark on a fantastic adventure, intended to further educate them about the realities of gasoline usage and environmental impact”.