Televisa Publishing & Digital expands Hispanic Insights Initiative.

Televisa Publishing & Digital announced the expansion to their alliance with BIGresearch to provide marketers with a deeper understanding of Hispanic consumers.

Televisa Publishing & Digital’s (TPD) new Televisa Hispanic Insights (THI) unit was created in an effort to help marketers, businesses and political groups better understand the culture, behavior and future purchasing plans of Hispanic consumers in both the US Hispanic and Latin American markets. THI provides strategic market information that not only allows for advertisers to make savvier and more cost effective decisions, but that also demonstrates the uniqueness of the Hispanic market and more importantly of TPD’s audience.

Over the last year, BIGresearch and Televisa have been researching U.S. Hispanic consumers with a special focus on the adoption and use of new media, such as digital communities and mobile.

These research initiatives will be expanded past the 50 states to Puerto Rico and then to other Latin American countries.

“All marketers are dealing with the complexities of integrating digital media with traditional media,” said Phil Rist, EVP, Strategy of BIGresearch. “Televisa’s Hispanic Insights team provides an excellent resource for those wishing to understand how Hispanic consumers differ in the adoption and use of new media.”

“Furthermore, with the fast changing media landscape, we need a source that can track behavior on a monthly and quarterly basis as well as something that gives us an indication of future behavior and only BIGresearch provides this to us”, said Mariana Toledo, Marketing Manager, Televisa Publishing & Digital. “We are confident that the credibility and success they have had in the general market will translate into the Hispanic market.”

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