Univision experiments…and it worked.
June 18, 2008
It’s not every day that Univision undertakes major collaborations for special events, and the upcoming “Premios Deportes” is a nice case study. Unlike “Premios Juventud” or the long-running “Premio Lo Nuestro,” which Univision produces entirely on its own, “Premios Deportes” is a collaboration between Univision and Tecate beer. I had the pleasure of attending the taping in L.A., and while we didn’t have the benefit of a fully-edited, continuously-running program, the content will make for a very nice program.
Published by Manny Gonzalez – abece
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