Nielsen Monitor-Plus Spotlight: Spanish-Language Advertising.
June 11, 2008
Advertising spending in Spanish-Language media for 2007 reached $5.78 billion. In total, ad revenue increased over 2006 by 3%. Spanish-Language Cable showed significant increases due to the addition of two networks in 2007, as noted at right. Similarly, coverage changes in National Magazines and Spot Radio are an influencing factor in the substantial year to year variances.
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