Sher – National Sales Manager @ Fútbol De Primera.

Michael Sher joins the Fútbol De Primera team as National Sales Manager. In his new role with Fútbol de Primera, Sher will be responsible for garnering relationships with key sponsors and creating sponsorship packages for FDP’s exclusive soccer properties.

Prior to joining Fútbol de Primera, Sher was a Senior Account Executive at both Univision Radio and Entravision Radio in San Francisco, working with major local agencies. His career began at KIQI La Grande 1010 where he became the National Sales Manager and he continued in that roll when the company was sold in 1998 to Radio Unica before becoming V.P./General Manager in 2000.

“It is a great career opportunity to be part of a top-quality company that focuses on the most passionate sport among Hispanics. I have had the good fortune to work with FDP as an affiliate in the past so I’m well aware of the exclusive high-profile soccer properties, extensive national footprint and unsurpassed broadcast talent FDP offers its advertisers and listeners. The timing for me to join is perfect as we’re gearing up for the 2009 Gold Cup, the Mexican National Team’s road to the 2010 FIFA World Cup South Africa and the tournament itself. I look forward to combining our mutual experience and longevity in Spanish Radio as we move forward,” stated Michael Sher.

According to Andres Cantor, Fútbol de Primera’s Chairman, “We are very exited that Michael has joined the Fútbol de Primera Network. His addition solidifies our sales team with another topnotch executive with a proven track record in the Hispanic Market.”

EVP of Sales and Marketing, Bob Pantanini, who will work in tandem with Michael Sher, said, “It is a pleasure to have such a talented sales executive join our team. I think he will be a great addition who will help us tremendously as we continue to build and expand Fútbol de Primera’s sales and marketing reach in this new era.”