Mexicanal launches Únete al Esfuerzo.

Mexicanal Television Network announced the launch of a new PSA initiative. The multi-platform campaign called ‘Únete al Esfuerzo’ (Join the Cause)focuses on the privilege and obligation of being a good citizen of any country, along with the inherent rights and responsibilities. Mexicanal officially kicked off the campaign, which includes both television and online components, today.

Federico LaMont, a respected Mexican journalist, has been tapped to anchor the PSA campaign and a half-hour special, which will recruit government and public officials throughout the United States and Mexico to share their personal views on the privileges and responsibilities inherent with good citizenship. Mexicanal ’s news anchor Eleane Eguía and other news personalities will also participate in this unique effort. The goal is to create a series of powerful messages that resonate with viewers and ultimately drive awareness of civic freedoms and duties in both countries.

“Arguably, the highest expression of being a good citizen in any country is the right and responsibility to vote,” said Luis Torres-Bohl, President of the Mexicanal Network. “What better time than now when attention is already focused on a history-making U.S. presidential election˜to harness this interest and channel it into action. Beyond merely getting citizens to vote, we aim to tune them into a number of things they can do for their countries and fellow countrymen.”