Telemundo & Ford Flex launch ‘El Crossover’.

Telemundo Communications Group announced the launch of El Crossover, an online lifestyle destination on Yahoo! Telemundo sponsored by Ford Flex. El Crossover is the first English-Language original content section on Yahoo!Telemundo.

This exclusive lifestyle section on the popular Yahoo!Telemundo site was created as an online vehicle to empower, inspire and inform young members of the Latino community across the country on areas of life that are of most interest and relevant to them. El Crossover will profile notable Latinos that have made a significant impact on American culture while remaining connected to their Latino roots.

“U.S. Hispanics, especially Latino Youth, are Internet trendsetters, consuming and adopting more media and technology than the general population,“ said Jacqueline Hernandez, Chief Operating Officer, Telemundo. “Our partnership with Ford Flex on the launch of El Crossover is yet another example of Telemundo’s ongoing commitment to connecting our clients with their target consumer.”

El Crossover, covers a wide range of topics, including travel, health, finance and style and features exclusive web content. The travel section includes a traveler’s guide, which provides insiders’ tips on the best restaurants, hotels, attractions and hot spots. The site also scours the country looking for the most authentic Latino restaurants, inviting users to make their own suggestions on their personal favorite eateries. Users will find information on the hottest designers in men’s and women’s fashion and home décor in the style section, while the beauty and health section will review upscale beauty products for men and women as well as provide information on beauty products with the best value. Every week, the site will feature a successful Latino entrepreneur. From restaurateurs to music producers, this weekly feature will detail how the entrepreneur achieved a high-level of success and provide a sneak-peek into their luxurious lifestyle.

“El Crossover offers this highly engaged and media savvy segment of the audience rich lifestyle content and resources across all areas of interest right at their fingertips,” said Peter Blacker, Senior Vice President Digital Media, Telemundo. “As a result of the research conducted by Telemundo and Connection Cultural last year, we have developed El Crossover to expand our breadth to include English-dominant Latinos. This type of digital offering combined with compelling content, enhances the online experience of our viewer.”

Visitors to the site will currently find photo galleries and supporting text featuring the top 25 most successful Latinas, the 10 most violent cities in America and American and Latin “Super Heroes.” Additionally, users can view video interviews with actor John Leguizamo and actor Will Smith on his latest movie, “Hancock.” The travel section currently highlights London, where locals offer the inside scoop on the best hotels, attractions and hot spots to visit at night. Fashion Esquina reflects the summer weather with a gallery of American and Latin celebrities wearing the classic summer staple – shorts. El Crossover’s music section, Speakerboxx, includes the current top 6 music videos for general and Latino audiences.