There.com and NaCo USA partner to reach the Online Hispanic Population.

Makena Technologies, creator of There.com, announced a partnership with NaCo USA, the authentic Latino clothing brand that targets consumers through funny and irreverent bilingual slogans and culturally relevant designs. The partnership aims to reach the 19.5 million US Hispanics online as well as non-US Latin Americans, many of which have already started to migrate to There.com. In 2006, children under the age of 18 accounted for 20.3% of the US population, many of which still remain elusive to many marketers.

“Because of There.com’s demographic mix, the platform is a perfect fit for us to engage and connect with our target audience. We believe There.com’s Hispanic audience will understand and appreciate our brand,” said Edoardo Chavarin, NaCo’s Founder and Chief Creative Officer. “Our customers spend a considerable amount of time on social networking sites and we believe that There.com’s virtual world is the next evolution for interacting with our customers wherever they may be.”

The partnership represents a unique opportunity for both NaCo and There.com to target the Hispanic community currently found in the virtual world and to attract additional Hispanic members. While there is no official measurement of the size of the U.S. Hispanic online market, a recent ComScore study of U.S Hispanics online estimate the display advertising segment alone may account for around $140 million.

“The Hispanic population in There.com is growing and comprises a very active segment of our community. We’ve seen an increase in the areas of our world that showcase this cultural influence and there are currently over 15 clubs in There.com that cater specifically to Hispanic audiences,” said Michael Wilson, CEO of Makena Technologies. “With our members focused on self-expression and socialization, the fun, offbeat messages on NaCo’s clothing offer our audience another unique way to express themselves.”