Vital Dent chooses The Vox Collective.

Vital Dent has selected the vox collective as its advertising agency partner. The New York based advertising and marketing firm will handle Vital Dent’s marketing for the United States, including both general market and multicultural efforts.

“Having the right advertising agency partner is very important for us as we seek to communicate the benefits of our brand. The vox team proved to have a deep knowledge of our business, and their creative ideas showed a strong understanding of our consumer,” stated Pedro Bejar, CEO of Vital Dent USA.

“We’re very excited about this partnership. Vital Dent is a growing business with a very unique model that seeks to bring a smarter and more accessible dentistry to US patients. It is our challenge to highlight their unique offerings in a way that will generate trust with patients and give them a reason to smile,” commented Roberto Ramos, President & CEO for the vox collective.

The Vox Collective’s collaboration with the client has begun with a series of advertising and marketing initiatives focused on the summer. Simultaneously, both client and agency are working through quantitative and qualitative studies in preparation for a campaign launch in the fall. The initiatives will focus on the New York and Florida markets where the brand is present, and will speak to both general market and multicultural audiences, including Hispanic.