Macias to head Hispanic Promotions Division at Don Jagoda Associates.

Don Jagoda Associates‚ (DJA), a promotion marketing agency, announced the appointment of Bernard Macias to lead their Hispanic Promotions Division.

“This is an outstanding advancement for DJA considering the company has been executing Hispanic Promotions for quite some time. We are extremely excited to have someone with extensive Hispanic market knowledge onboard to help take us to the next level in delivering Hispanic promotions,” said Bruce Hollander, EVP of Don Jagoda Associates.

“It was all about finding an individual who could spearhead this booming business but who could also add his or her own cultural experience to the mix. When we met Bernard, instantly we knew the match was perfect” said Larry Berney, COO of DJA.

“I am happy to join Don Jagoda Associates because of its excellent reputation as an innovative offline and online promotion marketing agency”, said Bernard Macias. “I especially look forward to developing Hispanic online promotions. According to emarketer.com, over 20 million US Hispanics are online, representing the fastest growing online population”, said Macias. “Hispanic online users are Internet active on a daily basis. According to Jupiter Research, Hispanics participate heavily in online contests, sweepstakes, and games ˆ attesting to the potential effectiveness for DJA‚s impactful online/offline, integrated and viral promotion campaigns.”