Mea Culpa: What Latino Evangelicals Can Teach Your Brand
May 18, 2008
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This shift should force some brands to pay attention, as there are some lessons for them.
By Roberto Ramos, President/CEO & Co-Founder, The Vox Collective
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