Is the Fear of Self-Promotion Holding You Back?

What do Donald Trump, Martha Stewart and Stephen Colbert have in common? They’re natural self-promoters. Like top-notch salespeople and empire-building entrepreneurs everywhere, they seize opportunities to make themselves visible. They may not be the most knowledgeable or the most technically competent in their fields, but they don’t have to be. Studies show that the greatest rewards often go to those most willing to
self-promote.

Behavioral scientists and best-selling authors George W. Dudley and Shannon L. Goodson agree that performance alone does not determine success. In The Psychology of Sales Call Reluctance, Dudley and Goodson rely on their scientific research and international reputation for down-to-earth theories and practical advice developed during the 30 years they have spent studying this subject to get the message across.

For a fortunate few, like Donald and Martha, self-promotion is an instinct that comes easily. For others – often the most loyal, motivated and deserving – self-promotion is emotionally difficult. They are rendered invisible by a spirit-crushing condition the authors call the fear of self-promotion.

Dudley and Goodson have discovered that fear of self-promotion manifests itself into a common phenomenon they term “call reluctance,” which limits salespeople from achieving their full potential. In The Psychology of Sales Call Reluctance they offer practical exercises and innovative techniques to help people recognize and overcome the self-limiting behaviors that keep them from earning what they’re worth.

Your audience should know:

· How to identify the 12 faces the fear of self-promotion can assume

· How to diagnose the fear of self-promotion in yourself and others

· How to use a sophisticated training device that costs less than a penny and stops the fear of self-promotion dead in its tracks

· Why certain types of people are more likely than others to develop this fear

· How to spot unethical self-promoters – before they spot you!

Behavioral Sciences Research Press is a small Dallas, TX publishing company with a large international reach. BSRP’s scientific reports including “Where In The World Can You Find An Honest Salesperson?” and “Women: Bosses from Hell?” have captured the attention of worldwide media.