US Media Consults to rep Televisa Pay TV.

US Media Consulting was chosen by Televisa Networks to represent its Pay TV channels for Advertising Sales in the US market for Latin America, solidifying direct access to media buying opportunities with Latin America’s most prominent television distributor. A by-invitation-only event was held during which both parties expressed their excitement and vision for the partnership.

US Media Consulting is Televisa’s advertising representative for pan-Latin American clients in the United States. It will allow pan-regional buyers to have a Televisa account executive closer to them and a local physical representation for a more responsive communication. Clients will always be offered the latest available advertising packages, programming and opportunities from Televisa. It will include SKY and Cablevision for Mexico and also Televisa Networks’ highly demanded channels in Latin America such as TLNovelas, a channel dedicated to telenovelas, Telehit, dedicated to music and entertainment, Canal de las Estrellas and many more.

Bruno Almeida, principal of US Media Consulting explains: “We have in our company a work force with over 15 years of experience in Latin American markets and have attained tremendous results for all of our clients. However, securing Televisa, a worldwide recognized brand, on our team is a milestone we are very proud of.”

“Partnering with US Media Consulting is a beneficial strategic step forward we are very happy about and we have no doubt that is will be a successful win-win situation,” expresses Claudia Contreras, Televisa Networks’ Sales General Manager. “We want to showcase that Televisa Pay TV is a leader creating strategic proposals for many brands not only in Mexico and Latin America but also for the U.S. pan regional buyers.”

Televisa Networks is a subsidiary of Grupo Televisa that specializes in the design, production, programming and distribution of 30 signals in the Pay Television market. Our coverage spans the globe, reaching: Mexico, US, Latin America, Canada, Europe and Asia Pacific. Our high talented presenters and VJ´s, quality productions, and wide variety of networks, satisfy the entertainment and informational needs of our diverse audience. Televisa Networks produces a large part of the content; this enables us to offer a wide variety of services to our advertisers that go beyond the traditional 30-second spot.

Marcos Maranhao is in charge of Televisa advertising sales at US Media Consulting.