Duran named Sr VP Branded Services & General Manager of the Warner Channel LatAM.

Alfredo Duran has been named Senior Vice President, Branded Services, and General Manager of The Warner Channel Latin America.

Duran will be based in Miami and will report to Malcolm Dudley-Smith, who as Executive Vice President, Sales & Business Development for Canada, Latin America & Asia, oversees WBITD’s branded linear and nonlinear channels in these areas.

“We are thrilled to have an executive of Alfredo’s expertise overseeing our channel in Latin America,” said Schlesinger. “His extensive experience in the Latin American television marketplace will prove invaluable as we not only take the Warner Channel to the next level, but as we execute our aggressive strategy of rolling out WBTV-branded nonlinear SVOD and AVOD channels and themed online destinations for exhibition on new media platforms, including interactive digital cable, IPTV, broadband and mobile.”

“I’m honored to join the Warner Channel, a market leader in Latin America, at this very exciting time,” added Duran. “Working with Warner Bros.’ excellent programming and carving a future for the channel in the multi-platform landscape is a dream come true for a TV fanatic like myself.”

Duran has nearly 30 years of television experience and most recently served as Executive Vice President & General Manager, E! Entertainment Television Latin America, a post he has held for the past eight years. Prior to that, he served as Vice President, Programming & Marketing for MGM Networks Latin America, and Vice President, Managing Director for WAMI-TV (Miami). Before that, he spent six years as President & Publisher of EXITO Magazine, a Tribune-owned weekly magazine serving South Florida’s Hispanic community and which had a companion Emmy Award-winning televised series on which Duran served as co-anchor and executive producer.

Duran began his career as an intern in the newsroom at Univision’s WLTV-TV (Miami). He moved to the promotions department shortly thereafter, and worked his way up to Promotions Director at the station. He had a brief stint as Public Affairs Producer at WSVN-TV (Miami) before returning to WLTV-TV as Executive Producer, Special Events and, later, Station Manager. In 1988, he was named Vice President & General Manager of Telemundo’s WSCV-TV (Miami).