U.S. Hispanic Creative: Beyond an Inferiority Complex.

With enormous lucidity, Federico Traeger’s “The Hispanic TV Commercial Today” (5/22/08) gives us what is probably the most coherent appraisal of U.S. Hispanic Advertising in today’s America.

Ghosts, myths, truths, half-truths are treated and dissected by this communicator with a mix of wit, experience, detachment, honesty-and a sense of irony.

Traeger does readers an unexpected favor-what we could call added value-by not placing himself at the center of the story, a rare example of public prudence that a number of creatives new to this market will perhaps find inexplicable.

By Pepito – El Creativo – thinker, educator & philosopher

To read El Blog CLICK on link below:
https://hispanicad.comblog/>